Serbia is a country of exceptionally beautiful nature, rich heritage and great potential. Due to its position on the Balkan Peninsula, Serbia is well-known not only as the crossroads of Europe, but also as a crossroads between two continents – Europe and Asia.
Serbia has ideal climate conditions for growing fruits and vegetables. Its territory is abundant in microclimate conditions perfect for the production of organic fruits and vegetables, which is a crucial reason for being optimistic when it comes to the development of this sector. Serbia is still one of the cleanest countries in Europe and most fruits and vegetables are grown in perfect conditions, hand-picked and carefully packed and stored. The production of fruits and vegetables in Serbia is focused on quality and taste, contrary to industrial farms of the West.